While permanent makeup has been primarily associated with women, more and more men are now seeking out these services. Whether it’s for covering up scars, filling in bald spots, or enhancing facial features, permanent makeup offers a range of benefits for men. At the International School of Permanent Makeup, we’re dedicated to helping our students boost their business by providing in-depth information about gaining new clients and connecting with them. Keep reading to learn more about how to break gender barriers and cater to new, male clients in your business.
One of the procedures that has grown in popularity among male clients is microblading to enhance their eyebrows and frame their faces for better aesthetics. When advertising these services, be sure to include the keyword ‘men’s’ to ensure that men seeing your marketing feel comfortable asking for this service.
A common procedure sought out by men is scalp micropigmentation. Many men and male-presenting clients can feel self-conscious about hair loss or thinning, and scalp micropigmentation can help with this. When you’re offering micropigmentation, be sure to convey that you provide a judgment-free, comfortable space for this permanent makeup service.
Using micropigmentation on the hairline is another great way to improve a client’s aesthetics and help them feel more comfortable and confident in their skin! Catering to male client needs and offering hairline micropigmentation can help you to reach new clients and expand your clientele.
Men can be self-conscious about scars, too, so offering scar camouflage for all clients in a welcoming, comfortable environment is key! By ensuring that your clients both know you offer this service and can come to you without fear of judgment, you can more easily build your clientele and your business revenue.
When it comes to expanding your clientele, breaking gender barriers, and catering to new clients, it’s important to offer the services they’re looking for the most! Learn more about courses available for micropigmentation, microblading, scar camouflage, and more by browsing our site today!
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